Magic Software Enterprises Ltd., a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced that it has accelerated its expansion into China with the appointment of United Electronics Co., Ltd. (UEC) as a Magic xpa and Magic xpi prime partner and reseller for Mainland China, Hong Kong, and Macau. The partnership agreement for licenses, maintenance and support is worth nearly $1,000,000 over five years.

"The Chinese market is ripe for this partnership with Magic. Demand for enterprise products and services is on the rise and the enterprise mobility is poised to take off. By enabling businesses to mobilize enterprise data easily, reliably and securely, Magic's robust enterprise-grade application and integration platforms provide us with a huge growth opportunity," stated Mr. Donghui Wang, Chairman of the Board at United Electronics Co.  "In addition to their ease of use and flexibility, Magic products provide an excellent price/performance ratio that is highly valued in Asia Pacific market and in China in particular."

"We have been looking for an established, reliable and qualified partner in China. With their strong IT expertise, strength in energy, finance, manufacturing and other verticals, as well as partnerships with many of the same leading global IT vendors including Oracle, Microsoft and IBM, United Electronics is a natural fit for our target market," said Ran Lewinski, Distribution General Manager for Magic Software Enterprises. "We are especially pleased with United Electronics' determination and commitment to building and expanding the existing Magic community around our integration and mobility offerings."

This new partnership strengthens Magic's presence in the Asia Pacific market where the company already boasts many long-term partners.