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Thank you for considering advertising opportunities on MC Press Online, a premier platform for IBM IT Professionals. With a dedicated, engaged audience and authoritative content, MC Press Online offers a unique opportunity to align your brand with a trusted resource, connecting your products and services to a highly relevant community of technology decision-makers
Building meaningful connections with IT professionals is critical in the fast-evolving world of technology. Sponsorship with MC Press Online empowers your brand to share innovations, thought leadership, and strategic insights through our targeted channels. Our platform specializes in comprehensive IBM-related content, fostering trust and engagement among our audience. For sponsors, this translates to authentic partnerships, seamless integration, and advanced tracking to maximize your impact. We look forward to crafting a tailored sponsorship that advances your marketing objectives.
Below, explore our sponsorship tiers—Platinum, Gold, Silver, and Bronze—designed to meet diverse marketing goals. Custom packages are available upon request to align with your vision.
Click for Details:
Press Releases
MC Press Online publishes daily news articles covering analytics, cloud computing, IT infrastructure, security, and more on MCPressOnline.com. The most compelling stories are featured in our newsletters, delivered directly to subscribers’ inboxes.
Action: Submit your press releases to
RSS Feeds
Please share your website’s RSS feed to integrate your latest articles into our platform.
Action: Provide the URL at
MC Press Online Events Calendar
Promote your conferences, webinars, or user group meetings through our Events Calendar.
Action: Email event details to our
MC Buyer’s Guide
Feature your company in the MC Buyer’s Guide, a cost-effective tool for visibility among IT professionals.
Action: Email listing details to our
Our website is a hub for over 20,000 monthly users, offering feature articles, technical tips, news, forums, videos, and a Buyer’s Guide. Sponsor our platform with prominent ad placements in the right-hand column of our Home Page, Feature, and News articles.
- Ad Requirements: Four ad slots (three 300x250 Medium Rectangles, one 300x600 Vertical Half Page). Ads can be static or animated, each linking to a unique URL.
- Base Rate: $18 per CPM (minimum 10,000 impressions). Contracts run until impressions are fulfilled, with flexibility to change ads anytime. Activation within 48 hours.
Reach our high-value, opt-in subscriber lists through three monthly newsletters—MC Systems Insight (6,792 subscribers), MC RPG Developer (7,746 subscribers), and MC TNT Tips ‘n Techniques (7,153 subscribers)—distributed on the 1st, 2nd, and 3rd Wednesday of every month.
Each issue offers limited availability with only three sponsorship slots per newsletter:
- Top Slot: Includes a 150-character text ad placed at the top, plus a 600x300 Horizontal Half Page or 300x250 banner with up to 600 characters and three embedded URLs.
Base rate: $597 per newsletter. - Additional Slots (2nd, and 3rd): Feature a 600x300 or 300x250 banner with up to 600 characters and 3 URLs.
Base rate: $477 (2nd slot), $357 (3rd slot) - Volume Discounts: 10% off for booking three slots in a month or for 6+ ads annually.
- Follow-Up Marketing Option: Send tailored emails to subscribers who clicked your ad ($9 per address, within 7 days of the campaign).
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Newsletter Engagement Metrics (Past 12 Months)
| Newsletter | Sent | Opened | Open Rate | Clicked | Click-Through Rate |
| MC Systems Insight (SI) | 6,792 | 4,340 | 64% | 2025 | 47% |
| MC RPG Developer | 7,746 | 4,969 | 64% | 2,399 | 48% |
| MC TNT - Tips 'N Techniques | 7,153 | 4,688 | 66% | 2,251 | 48% |
These results far exceed industry benchmarks, with technology-sector averages typically around 20–30% open rates and 2–5% click-through rates (Mailchimp, 2024). Our superior engagement is driven by our quarterly subscriber list cleaning, ensuring that your message reaches active, interested readers.
Our audience comprises IT managers, developers, and decision-makers in IBM I environments—an ideal demographic for high-performance B2B marketing.
📈 Metrics are refreshed quarterly.
📞 Call 208-629-7275 to request the latest numbers or secure ad placements in upcoming issues.
Sponsored - Article
Share expertise or promote your product through a 750–2,000-word article, displayed on the homepage for 7 days and included in a newsletter. Includes Author Bio linking to your Buyer’s Guide listing.
Base Rate: $897 per article.
Option: Professionally written article for an additional fee.
Ad Materials: Submit in Microsoft Word or HTML.
Sponsored - Video
Showcase your message with a video post, including a 246x138 screen capture, unlimited text, and weekly newsletter promotion—base rate: $90 per video ($45 for additional videos in the same month).
Attract over 500,000 IT professionals annually with a featured MC Buyer’s Guide listing. Includes unlimited HTML descriptions, a 125x125 Square Button, and prominent placement.
The MC Press Resource Center offers a powerful platform to promote your white papers, webcasts, case studies, or trial software to IBM professionals. You only pay $25 per lead generated, ensuring cost-efficiency. The Resource Center includes dedicated sections for each type of offering and features your company branding with a 750-character description. MC Press employs multiple channels for continuous promotion, such as newsletters, emails, website ads, and giveaways. All leads are opt-in, providing genuine interest, and you receive immediate demographic data. There's no limit to the number of offerings, and updates are free. Plus, dedicated subject matter centers are available, and there are no upfront costs, with a minimum 20-lead contract and no timeframe requirements.
Base Rate: $25 per lead
Option for Multiple Offers: Deduping $50 per lead
Engage ~15,893 opt-in subscribers with a branded email campaign. Includes detailed MailChimp reports (sent, opened, clicked).
- Base Rate: $1,500
- Follow-Up Option: $9 per email address for clickers.
Contract with MC Press to create a 96–128-page custom book, authored by subject matter experts, to educate and generate leads. Options include author-supplied content, compiled content, or MC Press-authored manuscripts.
- Estimated Cost: ~$0.09/page (e.g., $21,600 for a 120-page book, 2,000 copies).
Average cost: $32,000. - Timeline: 6–10 weeks (outline to delivery).
Action: Contact David M. Uptmor atThis email address is being protected from spambots. You need JavaScript enabled to view it. or 208-629-7275 Ext. 501
Our tiered sponsorship packages offer bundled opportunities at discounted rates, ensuring maximum visibility and engagement. Below is a chart detailing the Platinum, Gold, Silver, and Bronze tiers, with Platinum offering a 60% discount on all included services, stepping down incrementally. Newsletter slots are allocated to respect the limit of three Top, three 2nd, and three 3rd slots per month.
| Sponsorship Tier | Rate Card | Platinum | Gold | Silver | Bronze |
| Discount | 100% | 60% | 50% | 40% | 30% |
| Website - 10K Impressions | $180 | $72 | $90 | $108 | $126 |
| Newsletter - 1st Ad | $597 | $238.80 | $298.50 | ||
| Newsletter - 2nd Ad | $477 | $190.80 | $238.50 | $286.20 | |
| Newsletter - 3rd Ad | $357 | $142.80 | $214.20 | $249.90 | |
| Sponsored Article | $897 | $358.80 | $448.50 | ||
| Sponsored Video | $90 | $36 | $54 | $63 | |
| Buyer’s Guide Company Listing | $330 | $132 | $165 | $198 | |
| Buyer’s Guide Product Listing | $270 | $108 | $135 | $231 | |
| Pay per Lead - 10 Leads | $250 | $100 | $125 | $150 | $175 |
| Broadcast Email | $1,500 | $600 | - | - | - |
| Total Cost (Discounted) | $4,948.00 | $1,979.20 | $1,500.50 | $1,010.40 | $844.90 |
Notes:
- All tiers include free publicity (press releases, event listings, basic Buyer’s Guide listing).
- Custom book publishing is available as an add-on for any tier; contact us for a quote.
- Newsletter slots are limited to three position per issue monthly; Platinum and Gold tiers prioritize Top Slots and are allocated on a first-come, first-served basis.
Free Publicity
- Press Releases: Free
- Event Listing: Free
- MC Buyer’s Guide Listing: Free
Website Advertising
- $18 per CPM (10,000 impressions minimum)
Newsletter Sponsorship
- Top Slot: $597
- 2nd Slot: $477
- 3rd Slot: $357
- Follow Up Option: $9 per email address.
Sponsored Content
- Sponsored Article: $897
- Video Post: $90 ($45 for additional videos in the same month)
Buyer's Guide Enhanced Listing
- Feature Company: $330 annual
- Feature Product: $270 annual
Pay per Lead Program
- $25 per lead
- $50 per deduped lead
Broadcast Email List Rental
- $1,500 per broadcast
- Follow Up Option: $9 per email address.
Custom Book Publishing
- Submit a request for Quote
Publisher’s Liability
We take care to avoid errors, but if one occurs, recovery is limited to a proportional reduction in charges. The publisher is not liable for failure to publish or damages beyond the invoice amount. We reserve the right to reject ads that are not aligned with our standards. Advertisers assume full liability for ad content and claims.
Ad Materials
- Formats: JPG, GIF, PNG (animated up to 30 seconds, max 100K).
- Submission:Email to
This email address is being protected from spambots. You need JavaScript enabled to view it. and ourThis email address is being protected from spambots. You need JavaScript enabled to view it. , five business days before publication ($100 late fee otherwise). - Sponsored Articles: Submit 30 days before publication date to the
This email address is being protected from spambots. You need JavaScript enabled to view it. . - URLs must be provided with ads.
Cancellations and Rescheduling
- Cancellations: Notify 10 business days before the material deadline; no cancellations after.
- Rescheduling: Within 30 days, billed on release date.
- Frequency discounts require 12-month fulfillment; unfulfilled items are billed at contract end.
Payment
- Payment is due with the order unless otherwise agreed. Late fees: 1.5% monthly after 30 days.
- Agency commission: 15% (disallowed if 30+ days in arrears).
- Production charges: $100/hour for resizing, corrections, or changes.
Materials Retention
Materials are retained for 18 months, then destroyed unless instructed otherwise.
List Usage
List rentals/exchanges require prior approval from the MC Press administration.
Corporate Office
MC Press Online, LLC
3695 W Quail Heights Court
Boise Idaho 83703-3861
Toll Free: 855.627.6552
Phone: 208.629.7275 (Ext. 500)
Fax: 208.639.1231
Publisher
David Uptmor
Phone: 208.629.7275 (Ext. 501)
E-mail:
Advertising Sales Director
Kara Keating-Stuart
Phone: 208.629.7275 (Ext. 504)
E-mail:
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IT managers hoping to find new IBM i talent are discovering that the pool of experienced RPG programmers and operators or administrators with intimate knowledge of the operating system and the applications that run on it is small. This begs the question: How will you manage the platform that supports such a big part of your business? This guide offers strategies and software suggestions to help you plan IT staffing and resources and smooth the transition after your AS/400 talent retires. Read on to learn:
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