IBM® Omni-Channel Merchandising is a leading provider of cloud-based price, promotion, and merchandising analytics. IBM Dynamic Pricing, a new offering from Omni-Channel Merchandizing, can help online merchants drive improvements in revenue, margin, and customer loyalty.

• Make timely pricing decisions: With intraday pricing, users execute pricing actions multiple times in a day, either prescheduled or in real time, based on dynamic factors, such as changes in a competitor's prices. IBM Dynamic Pricing can ingest competitive price data from third-party systems so that retailers are more dynamic in executing their pricing decisions.
• Automate pricing decisions: Users can rely on a system that makes pricing decisions in an automated way for selected products when the prices meet certain preset criteria and thresholds. This brings efficiency to the pricing process.
• Coordinate pricing across channels: With data, insights, and awareness of store prices, users can optimally price products in the online channel.

In addition to these online pricing features, store retailers that use electronic shelf tags can also benefit from IBM Dynamic Pricing. The offering can facilitate the execution of more frequent price changes based on fluctuations in market conditions, and supports better coordination and consistency of prices between physical and digital channels.

Find out more here.