CYBRA Corp., developer of MarkMagic bar code labels, RFID tags, and electronic forms software and EdgeMagic integrated RFID control software, announced today that Maidenform Brands, Inc. has selected CYBRA as the solution provider for Maidenform’s RFID item-level EPC (electronic product code) tagging initiative.

The CYBRA solution, based on EdgeMagic, will encode and validate RFID-tagged items. EdgeMagic can be easily adapted to meet other future RFID EPC requirements.

According to Sheila White, Maidenform's vice president of U.S. Distribution, "After an extensive vetting process, CYBRA was selected for EdgeMagic's superior print performance and CYBRA's extensive experience with RFID and intimate apparel. The EdgeMagic solution will also enable Maidenform to address a wide range of auto-ID printing and encoding needs including fabric care labels, carton labels, and other documents in addition to the item-level RFID tags .

Harold Brand, CYBRA CEO, said, "CYBRA is proud to have been chosen by Maidenform to be its provider for RFID and other global auto-ID needs.  Maidenform is a world leader in intimate apparel whose brands are among the most recognized in the world. Maidenform’s selection of CYBRA as a solution provider is an important endorsement of CYBRA’s RFID solution set, expertise, and deep knowledge of the apparel marketplace. EdgeMagic is helping many of our hundreds of apparel customers meet RFID tagging requirements from retailers such as JC Penney, Walmart, Dillard’s and others." Brand adds: "Our EdgeMagic software will also enable any Maidenform application to print GS1 carton labels, fabric care labels, price tickets, electronic forms, plastic ID cards, and dozens of other mission-critical database-published documents with little or no programming."

The Maidenform item-level RFID tagging and validation solution will be deployed across multiple packing stations driven by a central server running CYBRA’s EdgeMagic RFID software. CYBRA will further supply all RFID hardware including readers and antennas from Alien Technology, RFID printers from Zebra Technologies, bar code and RFID scanners from Motorola and bar code scanners from Honeywell. Besides the software and hardware, CYBRA will deliver a full turnkey system, including site survey and tag testing, installation, configuration, system testing and training.

Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established, well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 88-year history, Maidenform has built strong equity for its brands and established a platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform, Control It!, Fat Free Dressing, Flexees, Lilyette, Luleh, Maidenform's Charmed, Bodymates, Inspirations, Self Expressions and Sweet Nothings. Maidenform products are currently distributed in approximately 64 countries and territories outside the United States.