Watson Analytics for Social Media can help marketing professionals tackle their biggest challenge: knowing their audience. It guides users through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. IBM's world-class analytic methodologies, coupled with sleek, user-driven design, enable Watson Analytics for Social Media to make sense of social media data, in a way that every user can understand.

New optional services for improved social insights

Watson Analytics for Social Media empowers business users with the capability to quickly and easily derive relevant insights from social data in a way that is easy to consume. Getting insight from Watson Analytics for Social Media is designed to be simple; it detects sentiment, identifies patterns, and leads users to insights that make a difference in the way that their organization understands and serves its audience. Users can now further explore social data within Watson Analytics with improved dashboard customization options and enhanced social cognitive capabilities that provide more insight into statistical drivers to social elements such as sentiment and user patterns.

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