IBM Social Media Analytics V1.2 enables marketing professionals to be more agile and responsive to the customer and facilitates entire organizations to measure social media across supply chain, and the customer service spectrum. Utilizing a big data platform, you get key behavioral, demographic, geographic, influencer analysis, and advanced analytics discovery capabilities, with standard dashboards, that are easily configurable for the business user. The extensive analytic capabilities provide organizations with the ability to interpret, measure, and act on the information gathered.

IBM Social Media Analytics V1.2 delivers key analysis for:

• Behavioral analytics to identify users, detractors, influencers, and recommenders to track brand issues, reputation management, new markets, and campaign optimization. Moreover, these capabilities can be extended to other key business needs.
• Demographic analytics to unravel new markets and target campaigns.
• Influencer analysis to measure the overall impact of marketing and business programs with essential individuals.
• Advanced analytics discovery capabilities to identify key terms to improve or uncover new customer, market, campaign, or other opportunities in your existing models.

IBM Social Media Analytics has prebuilt dashboards, which are easily configurable for the business user. This is key as many business users are looking for powerful metrics but want the ability to add charts and graphs to PowerPoint or do more with the dashboards for their needs. Moreover, intrahour updates within the solution track information that is important to your campaigns and other near real-time business events.

The English, French, Spanish, Dutch, and German dictionaries are improved and Chinese is added to the list of languages. You can quickly get started with Social Media Analytics without an investment in hardware or software.

Find out more here.