This release focuses on real-time analytics and decision-making, privacy-sensitive data collection, and suite usability and performance. Important enhancements are in four key areas:
- More powerful, real-time decision-making capabilities in recognition of the growing importance of turning live interactions with a customer into a marketing opportunity.
- More privacy-sensitive collection and sharing of digital behavior data. This helps marketers balance the importance of collecting and using this data with the increasing complexity of privacy concerns around the world.
- An improved user interface. The speed of today's marketing environment requires users of IBM Enterprise Marketing Management products to be able to get their work done in the most comfortable and efficient manner.
- Greater ability to analyze marketing results and to use those insights to help guide future marketing efforts. This capability is based on the ability of IBM to understand that today's marketers are operating in an era of greater accountability than ever before.
Find more information here.
Business users want new applications now. Market and regulatory pressures require faster application updates and delivery into production. Your IBM i developers may be approaching retirement, and you see no sure way to fill their positions with experienced developers. In addition, you may be caught between maintaining your existing applications and the uncertainty of moving to something new.
IT managers hoping to find new IBM i talent are discovering that the pool of experienced RPG programmers and operators or administrators with intimate knowledge of the operating system and the applications that run on it is small. This begs the question: How will you manage the platform that supports such a big part of your business? This guide offers strategies and software suggestions to help you plan IT staffing and resources and smooth the transition after your AS/400 talent retires. Read on to learn:
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