Sheldon R. Reich is vice president of CYBRA Corporation, the developer of EdgeMagic integrated RFID control software for the IBM System i and MarkMagic bar code labels, RFID tags, and electronic forms software for the IBM System i. A COMMON Conference Silver Medal speaker, he's been helping hundreds of companies implement bar code and RFID systems since 1990. He can be reached at sreich@cybra.com.