Rapid application software tool developer mrc has announced a series of initiatives across three new partnership categories—including consulting, sales, and marketing—that are designed to encourage ISVs, business consultants, and others to sell its popular rapid application development tool.

The company's flagship product, m-Power, is mrc's rapid application development software that allows users to both create new data-driven Web applications and modernize existing business applications. Independent consultants who are interested in m-Power and would like to partner with mrc can both modernize their own offerings, to expand their sales channels to new platforms and industries (without any run-time fees), or simply earn commissions as m-Power distributors—or both.

Sales partnerships can run the gamut from a simple strategic business alliance to engaging in formal distribution. The latter can be based on a pre-negotiated licensing or consulting commission structure or even private-label partnerships—and anything in between. mrc partners with software companies that offer solutions as broad-ranging as ERP systems or as specific as query tools. Many of them will private-label m-Power. They can package it with their own offering, modernize their software to bring it to the Web, or distribute m-Power. The partners can earn commissions as well as referral fees.

Marketing partnerships are also available to ISVs and hardware companies who wish to expand their market share and channel expansion to new platforms. These initiatives can include co-marketing projects, lead-sharing, promotion of Web-seminars, and co-branding via newsletters and press releases. Specialized training is available. You can learn more about the m-Power Partnerships at http://www.mrc-productivity.com/about_mrc/partnership.html. Additional information can be found at: http://www.mrc-productivity.com. Or, contact mrc by phone at 630.916.0662, fax at 630.916.0663, or e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..

About mrc

m-Power, mrc’s application development tool, is used to create business applications and can run on any platform that supports Java (e.g. OS/400, Linux, Unix, and Windows). Applications access any database including DB2/400, Oracle, MySQL, and MSSQL, and any multiple combinations thereof. m-Power users create an endless variety of Java-based business applications from business intelligence systems, to simple queries and reports. m-Power is also used for application modernization, portals, dashboards, and e-commerce sites. mrc has previously received the Apex Award for application development, is a long-time IBM Business Partner, and has been producing award-winning development software since 1981. If you'd like to see how easy m-Power is to use, there is an online test drive available where you can build two server-side Java applications in minutes without any knowledge of Java. Take the challenge with mrc's new Build-a-Web-App Workshop. Additional information can be found at: http://www.mrc-productivity.com. Or, contact mrc via phone at 630.916.0662; via fax at 630.916.0663; or visit us at http://www.mrc-productivity.com/infoform.html and let us know the projects you have on your plate...we can help you get started.