IBM Marketing Cloud changes the way that marketers engage with customers through cloud-based marketing automation:
- Faster time to achieve return on investment through a cloud-based, digital marketing platform
- Flexible marketing database to create a single view of the customer
- Sophisticated interaction engine to automate consistent cross-channel experiences
- Purpose-built analytics that drive better marketing decisions and deeper customer engagement
- Flexible integration framework that supports click to connect integration with customer data sources and other applications
Find out more here.
IT managers hoping to find new IBM i talent are discovering that the pool of experienced RPG programmers and operators or administrators with intimate knowledge of the operating system and the applications that run on it is small. This begs the question: How will you manage the platform that supports such a big part of your business? This guide offers strategies and software suggestions to help you plan IT staffing and resources and smooth the transition after your AS/400 talent retires. Read on to learn:
Business users want new applications now. Market and regulatory pressures require faster application updates and delivery into production. Your IBM i developers may be approaching retirement, and you see no sure way to fill their positions with experienced developers. In addition, you may be caught between maintaining your existing applications and the uncertainty of moving to something new.
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