Expanded international sales, penetration of open systems markets, and an increased awareness of the need for data security all came together to produce a near-perfect year.
With a boost from international sales and greater expansion into the open systems market, Linoma Software recorded a 40 percent growth in new sales in 2011, the company reported.
Sales Director Brian Pick attributes the company's success to a variety of factors."It's a combination of product enhancements we released in 2011, more growth in international sales, increased penetration into the open systems market, and companies' overall heightened interest in finding data security solutions—thanks to some well-publicized corporate data breaches," Pick said.
Bob Luebbe, president and chief architect, says Linoma Software's foundation has always been its dedication to extensive research and development, and its commitment to customer support.
"We have made significant R&D investments over the past 12 months in our products," Luebbe said, "including major enhancements to our GoAnywhere managed file transfer solutions, as well as new features for our Crypto Complete encryption product."
Luebbe adds, "Our responsiveness to customer suggestions drives much of our development, as does our desire to find even more innovative ways to help customers secure their data, both at rest and in transit."
Pick says the Linoma customer support team is also key to the company's success.
"Reading through our customer testimonials, the one constant we always hear is how appreciative they are of our support staff and their expertise and willingness to help solve whatever problems they have," Pick said.
The growth in international sales is the result of two primary factors: Linoma's relationships with its overseas partners, and increased access to new territories.
"We're actually selling more software in countries like India and Hungary where we hadn't had much presence," Pick said. "And, in addition to adding some new partners in Europe and South America, we're also glad to see that many of our long-term partners are far exceeding sales expectations."
Expansion into new markets is also a key growth factor within the United States.
"Traditionally, we've served the IBM Power Systems market, and they're still a critical environment for us," Luebbe said. "Our GoAnywhere managed file transfer suite runs on various platforms, though," Luebbe added, "so we're now gaining a significant portion of our new sales from Windows, Linux, AIX and Solaris customers."
Sales figures show, for example, that in 2011 almost 70 percent of the new licenses for GoAnywhere Director came from customers outside of the IBM Power Systems market.
"We're excited about our growth in the open systems market," Pick said.
The business climate has also raised renewed concern about data breach and meeting compliance requirements such as HIPAA, PCI DSS, SOX, GBLA and state privacy regulations.
"Every time a company like Citigroup gets hacked and personal data is compromised," Luebbe said, "it's a reminder that keeping data secure is more than just a good idea. It's critical for any company who wants to avoid the significant costs of a data breach both financially and in damage to its reputation." (Download the free Linoma white paper by author Thomas M. Stockwell, "Defending Against Data Breach: Developing the Right Encryption Strategy," from the MC White Paper Center.)
Pick says the outlook for 2012 is even better.
"We have significant product enhancements planned for the first two quarters of 2012 and will be promoting our products into new target markets," Pick said.
"We're dedicated to helping organizations make the best use of their resources by helping them keep their data safe and showing them how automating their file transfer processes can simplify their daily workflows," Luebbe said. "I think we're getting that message out there."
For additional information, contact Susan Baird at
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