Thank you for considering advertising opportunities on MC Press Online, a leading platform for IBM IT Professionals. With a dedicated audience and engaging content, MC Press Online offers a valuable platform to showcase your products and services to a relevant and interested audience.
In the dynamic world of technology, keeping customers informed about product changes is essential. To effectively communicate advancements and strategic shifts to Business Partners and customers, innovative information dissemination is crucial. Marketers seek concise, informative formats to share these insights. MC Press Online specializes in comprehensive coverage of IBM-related topics, empowering IT professionals with knowledge. For advertisers, this means reaching a targeted audience effortlessly through our website and cutting-edge email technology, backed by meticulous campaign tracking. MC Press Online looks forward to building a prosperous partnership with you to meet your evolving marketing needs.
Below, you will find our advertising options along with their respective rates. Custom packages are available upon request to meet your specific marketing goals.
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Press Releases
Every day, MC Press Online posts news articles covering a wide range of topics, including analytics & cognitive, cloud computing, commerce, industry developments, IT infrastructure, mobile technology, programming, security, and much more to the MCPressOnline.com. Furthermore, the most compelling stories are delivered to our subscribers' inboxes through one of MC Press Online's three publications.
Kindly forward your press releases to our This email address is being protected from spambots. You need JavaScript enabled to view it..
RSS Feeds
If your website offers an RSS feed where we can access articles upon release, please share the URL with us at This email address is being protected from spambots. You need JavaScript enabled to view it.. We will then integrate the feed directly into our website.
MC Press Online Events Calendar
We actively promote the following event types to our audience via our Events Calendar: Conferences, Conferences & Expositions, Local User Group Meetings, Seminars, and Webcasts/Webinars.
Feel free to email all the pertinent details of your event to our This email address is being protected from spambots. You need JavaScript enabled to view it. or submit your event form online.
MC Buyer’s Guide
Ensure that your company is prominently featured in the MC Buyer's Guide. This participation will undoubtedly be one of the most effective and budget-friendly marketing tools at your disposal.
Share all the relevant details about your company and its products with us by emailing your listing to our This email address is being protected from spambots. You need JavaScript enabled to view it.. Listing forms: Company, Hardware, Software, and Services
The MC Press Online website is the cornerstone of our system, providing an extensive array of resources for problem-solving and product promotion. With in-depth feature articles insightful technical tips, constant news updates, forums, an events calendar, curated videos from around the industry and a Buyer's Guide, it's a dynamic platform for over 20K monthly users. We offer four ad spaces to promote your brand effectively.
Placement: Right-hand column of our Home Page and all Feature and News articles.
Ad Requirements: Three 300x250 pixels (Medium Rectangle) and One 300x600 (Vertical Half Page). Ads will run in four different positions on our website to allow the promotion of up to four unique products or messages. Ads can be static or animated with each ad resolving to a unique URL.
Rate: $30 per CPM (Cost per Mille/Thousand Impressions) Minimum contract 10,000 impressions. The contract runs until the total number of impressions purchased is fulfilled. Change your ads at any time. The contract is active with 48-hour notice.
a) Guest Feature Article:
A guest post is typically contributed by an individual or professional who has expertise in a specific field and wants to share their insights, knowledge, or opinions with a new audience. The focus of a guest post is often on providing valuable information rather than overtly promoting a product or service.
Prominently displayed on the homepage for 7 days and included within one of the three newsletters. Article to be between 750 up to 2,000 words. Refresh your article up to three times at any time. Author Bio will link to author and your company listing in MC Press Buyer’s Guide.
Ad Materials: Articles should be submitted in Microsoft Word format or HTML.
Rate: $1,495 per article.
A professionally written article related to your product or service can be arranged for an additional fee.
b) Advertorial:
A sponsored post is usually written by a company or marketer with the primary goal of promoting a product, service, brand, or event. While these posts can still offer informative content, they tend to have a more promotional angle, highlighting the benefits or features of what's being promoted.
Prominently displayed on the homepage for 7 days and included within one of the three newsletters. Article to be between 750 up to 2,000 words. Refresh the article up to three times at any time. Author Bio will link to author and your company listing in MC Press Buyer’s Guide.
Ad Materials: Articles should be submitted in Microsoft Word format or HTML.
Rate: $1,495 per article
A professionally written article related to your product or service can be arranged for an additional fee.
c) Paid Link Placement:
These paid links are inserted into existing articles, blog posts, or other forms of online content. The primary purpose of paid link placement is to improve the search engine visibility and ranking of the linked website by gaining backlinks from other websites.
Prominently displayed within the article, blog post, or location of your choosing at our publisher’s discretion.
Rate: $50 per link
d) Blog Post:
MC Press offers a valuable solution for businesses looking to incorporate blogs into their marketing strategy. We provide a platform to host your blog and assist in building an audience. This service includes a link on the MC Press Website home page to your framed blog page or the use of their vBulletin software. Additionally, we promote your blog through weekly email publications and offer click-tracking to gauge reader engagement. You are responsible for providing fresh blog content on a weekly basis. This comprehensive package simplifies the process of establishing and growing a blog presence, making it accessible for businesses seeking effective marketing strategies.
Prominently displayed on the MC Press website and in a selection of our newsletters each month.
Rate: $250 per month
e) Video Post:
If you want to get your message into the marketplace but are not so concerned about collecting the demographics of those who view your presentation then, MC Press Online has a service for you. What we provide: A site that can host just about any video format. Weekly promotions in a selection of our email publications, providing links to our video page and to each individual video link. Click-tracking on our site so you can determine which videos are of the greatest interest to the viewer and respond.
Ad Materials: Screen Capture (246 x138 pixels) with unlimited text, HTML is accepted.
Rate: $150 per video and $75 for each additional video within the same month.
MC Buyer’s Guide is a highly effective marketing tool, attracting over half a million IT industry professionals annually. Its user-friendly search and categorization system simplifies supplier discovery. For businesses offering hardware, software, or services, inclusion in this guide is crucial. MC Press offers complimentary company and product listings, providing essential demographic information. For a modest annual fee, featured listings offer unlimited HTML descriptions, image advertising, and prominent placement across publications. Ongoing promotions and instant updates ensure visibility and accuracy.
Ad Materials: Square Button (125 x 125 pixels) with unlimited text, HTML is accepted.
Rate: $550 for a featured company and $450 for a product listing.
The MC Press Resource Center offers a powerful platform to promote your white papers, webcasts, case studies, or trial software to IBM professionals. You only pay $25 per lead generated, ensuring cost-efficiency. The Resource Center includes dedicated sections for each type of offering and features your company branding with a 750-character description. MC Press employs multiple channels for continuous promotion, such as newsletters, emails, website ads, and giveaways. All leads are opt-in, providing genuine interest, and you receive immediate demographic data. There's no limit to the number of offerings, and updates are free. Plus, dedicated subject matter centers are available, and there are no upfront costs, with a minimum 50-lead contract and no timeframe requirements.
Rate: $25 per lead
Option for Multiple Offers: Deduping $50 per lead
MC Press offers an impactful broadcast email marketing strategy that can boost sales, generate leads, and more. Emails are sent to opt-in subscribers, ensuring genuine interest. This approach eliminates direct mail costs and provides a detailed report on the campaign's results , including sent, bounced, opened emails, and link clicks. The MC Press list is self-cleaning, removing inactive addresses, and providing genuine recipients. The report is independently provided by MailChimp. This customizable email broadcast channel allows maximum flexibility in delivering comprehensive information to prospective buyers, making it a valuable tool for businesses seeking an effective and measurable marketing approach.
Ad Materials: HTML Version - HTML file should be sent as file attachments. Include time of day email is to be sent on the hour, Pacific Time. Email address(es) for test to be sent for approval.
List Size: Approximately 15,893, call for the latest list size.
Rate: $2,500
MC Press Online, LLC, is a renowned provider of education and training materials for IBM professionals, covering IBM i, AIX, and Linux applications and hardware. Our mission is to equip IT professionals with information on new and older technologies. MC Press operates MC Press Online and the MC Press Bookstore, offering articles, books, and eBooks written by IT experts.
We specialize in custom book programs for technology companies, originally designed for IBM but now available for any technology. These custom books, typically 96 to 128 pages, are authored by technology subject matter experts (SMEs) and serve as powerful educational tools. Here's why custom books are valuable:
Stay Informed: Technology is constantly evolving, and custom books help keep partners and customers updated on changes relevant to their business.
Effective Marketing: Marketers seek new ways to share IT technology initiatives with partners and customers, and custom books provide an informative format.
In-Depth Coverage: Books offer ample space to address customer pain points, differentiate solutions, and explain how they can help.
Authoritative Expertise: Custom books establish the author as an expert, enhancing their credibility.
Lead Generation: Books can generate leads through trade shows, conferences, customer visits, and eBooks on websites.
MC Press offers three content-creation models for custom books:
Author-Supplied Content: Your SME authors the book, providing complete control over the content.
Content Compilation: MC Press combines existing white papers, case studies, or customer experiences into a cohesive book.
MC Press SME: MC Press collaborates with you and provides a manuscript authored by an SME.
Production Timetable:
Outline and SOW: 2-3 days
Manuscript: Variable (2 weeks to 6 months)
Copy Editing and Proofing: 2-3 weeks
Layout: 1-2 weeks
Indexing: 1 week (if needed)
Printing: 2-3 weeks
Shipping: 1 week
eBook Creation: Parallel with printing
MC Press offers flexibility in book distribution, including options for eBook-only versions. The cost of a custom book depends on factors such as page count, print run, author fees, and shipping locations, but a rough estimate is around $0.09 per page. For example, a 120-page book with a 2,000-print run might cost approximately $21,600. The average custom book cost is around $32,000.
Technology executives choose MC Press for its speed, small print runs, comprehensive production package, multiple distribution channels, and eBook inclusion. Some recent custom books produced for IBM include "Artificial Intelligence: Evolution and Revolution" and "QuickStart Guide to Db2 Development with Python."
Author testimonials highlight the ease and effectiveness of working with MC Press, which has helped authors build their reputations and careers. Custom books have been valuable tools for generating leads, gaining credibility, and educating partners and customers.
MC Press offers an integrated marketing tactic that customers look forward to, and the success of these campaigns is largely attributed to the quality of content and effective promotion. Custom books have become a valuable part of the marketing mix for technology companies.
For inquiries and to request a Statement of Work (SOW) for a custom book, contact David M. Uptmor, Publisher, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 208-629-7275 Ext. 501 or fill out and submit this form. MC Press is also available on the Ariba Network with Vendor ID 1000232615.
Publisher’s Liability The publisher takes all reasonable precautions to avoid errors in assembly and production. Should an error occur, the advertiser’s right to recovery shall be limited to a reduction in the charges billed by the publisher to the extent that the error reduces the value of the billed item. In no event shall the advertiser’s recovery exceed the total amount due as shown on the advertiser’s invoice.
The publisher will not be liable for any costs or damages if for any reason it fails to publish an advertisement. The publisher reserves the right to reject or cancel any advertising that is not in keeping with the publication’s standards. Advertisers and advertising agencies assume all liability for all content of advertisements and also assume total responsibility for any claims arising from the advertisement against the publisher.
No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to, in writing, by the publisher. The publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions of this Media Kit.
Positioning of advertisements is at the discretion of the publisher except where specific positions are contracted for or agreed to, in writing, by the publisher.
These rates apply through December 2025. The publisher reserves the right to change rates with 30 days written notice to advertisers.
The publisher shall have no liability for errors in Website links.
IMPORTANT NOTICE REGARDING ADVERTISING MATERIALS
- Acceptable advertisement file formats include:
- JPG (JPEG Joint Photographic Expert Group)
- GIF (Graphic Interchange Format)
- PNG (Portable Network Graphics)
• Animated advertisements of up to 30 seconds must be delivered in a compiled format
• All advertising material must be sent via email as a file attachment. Maximum file size 100K.
• All advertising materials must be received five business days before publication or be subject to a $100 late fee.
• The destination URL to which the advertisement will be linked must be provided in the email.
• For prompt processing, advertising materials should be emailed to both:
- This email address is being protected from spambots. You need JavaScript enabled to view it.
- This email address is being protected from spambots. You need JavaScript enabled to view it.
• Advertorial materials must be received 30 days before publication and should be emailed to:
- This email address is being protected from spambots. You need JavaScript enabled to view it.
Frequency Discount: Contracts must be run in their entirety within a 12-month period from the date of signing. Any items unpublished or unfulfilled due to the advertiser not supplying advertising materials or requesting the insertion to be rescheduled will be billed at the end of the contract period. The advertiser will be charged in full for these items except for those items documented in accordance with the cancellation clause.
Discounts and Payments: The publisher reserves the right to require payment with order. Outstanding invoices are in arrears after 30 days, and late charges are 1.5 percent of the outstanding balance per month. Advertiser or agency assumes all legal and related fees if an overdue account is turned over for collections. The publisher shall have the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising that the advertiser or its agent ordered and that was published.
Commissions and Cash Discounts: Agency commission is 15 percent to recognized agencies. Commission is disallowed on all insertions that are in arrears 30 days or more after invoice date. All rates are quoted net.
Advertisement Cancellations: The publisher must receive written notification of space cancellations 10 business days before the ad materials deadline. No cancellations will be accepted after that date. If the cancellation affects the frequency rate earned by the advertiser, the publisher will rebill previous ads at the correct frequency rate.
Rescheduling: Reschedule items will be billed on their release date and must be rescheduled within 30 days.
Production Charges: Production charges incurred by the publisher will be charged to the advertiser and are billed at $100 per hour or part thereof. This includes, but is not limited to, resizing inserts that do not meet the size requirements, correcting incorrect materials submitted for publication, and making any changes requested by the advertiser. The publisher will not be held responsible for errors in any changes requested by the advertiser. Only broadcast email proofs will be supplied.
Late Charges: Unless MC Press is notified otherwise by the advertiser, the advertiser’s most recent advertisement will be rerun. Any new ads received after the material deadline are subject to a charge of no less than $100 per ad. If no materials are available by the material deadline, the advertiser will be charged for the insertion.
Disposition of Materials: Materials are retained for 18 months and then destroyed, unless otherwise instructed.
List Usage: All list rentals or exchanges must have prior approval from MC Press administration. The approval includes both list selection criteria and the piece to be distributed. The email database is not available for purchase.
Free Publicity
- Press Releases – Free
- Event Listing – Free
- MC Buyer’s Guide Listing - Free
Website Advertising
- $30 per CPM. 10,000 impressions minimum.
Newsletter Sponsorship
- Position #1 - $995
- Position #2 - $795
- Position #3 - $595
- Follow Up Option - $15 per email address.
Sponsored Content
- Guest Feature Article - $1,495
- Advertorial - $1,495
- Paid Link Placement - $50 per link
- Blog Post - $250 Per post
- Video Post - $150 per post
Buyer's Guide Enhanced Listing
- Feature Company - $550 annual
- Feature Product - $450 annual
Pay per Lead Program
- $25 per lead
- $50 per deduped lead
Broadcast Email List Rental
- $2,500 per broadcast email
- Follow Up Option - $15 per email address.
Custom Book Publishing
Corporate Office
MC Press Online, LLC
3695 W Quail Heights Court
Boise Idaho 83703-3861
Toll Free: 855.627.6552
Phone: 208.629.7275 (Ext. 500)
Fax: 208.639.1231
Publisher
David Uptmor
Phone: 208.629.7275 (Ext. 501)
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Executive Editor
Victoria Mack
Phone: 208.629.7275 (Ext. 507)
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Advertising Sales Director
Kara Keating-Stuart
Phone: 208.629.7275 (Ext. 504)
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
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