Maximum Availability reported this week that interest in its high availability and disaster recovery solutions has increased significantly during 2010. Despite the challenging economic times, Maxava reports that business has gained momentum and doubled in the quarter ending  June 30 over the same period last year (second quarter 2009). Maxava has offices in the USA, Japan, Europe and New Zealand and continues to grow its employee base to meet market demand by recently expanding the executive team and recruiting new staff for the North American market.

“Growth has been steady across all the regions, and we are adding key customers to our European base, such as Amphenol, Barbour and Walkers Shortbread,” says Simon O’Sullivan, senior vice president of Maximum Availability. “Companies both large and small realize that their business data is critical, and any data loss in a disaster is no longer acceptable. Business continuity is understood to be a competitive advantage and is critical to our clients,” says O’Sullivan. Maxava has recently added several European banking customers as the European Central Bank’s standards, such as Systematically Important Payment Systems (SIPS), include a minimum secondary processing site, making real-time data replication required for compliance.

"We are also particularly excited to be adding some Fortune 500 companies and well known customers in the U.S. during the June Quarter," says O'Sullivan. Details and case studies on these large sites will be released shortly, the company said. We’re pleased that we are able to provide business continuity for IBM applications for new Maxava customers such as BorgWarner based in Michigan, Guilford County Schools in North Carolina, Jake’s Finer Foods in Texas, and Mears Transportation in Florida.

The recently introduced Maxava monitor–MAXView–has been very well received in the market, O'Sullivan says, and Maxava has been running regular webinars on monitoring the HA/DR environment on an iPhone or iPad as well as live demonstrations of its “5-Minute Roll-Swap” capabilities. “Where in the past Maxava may have been viewed as simply the more affordable HA option, we are now seen as the HA innovators delivering enterprise-class resiliency solutions that meet the evolving demands of our customers” says O’Sullivan.

The Maxava reseller community also has seen upward momentum. In the U.S., three or four new resellers are joining the Maxava reseller program each month. Maxava recently won a preliminary court injunction in the U.S. courts to prevent competitor Vision Solutions from using false marketing materials. “This may be starting to show up in a more even playing field, fairer competition, and more sales for Maxava,” says O’Sullivan.   

About Maxava

Maximum Availability (Maxava) is a leading worldwide provider of innovative high availability and disaster recovery software solutions for IBM i on Power Systems (formerly AS/400, iSeries, System i) that are sold under the *noMAX brand.  Customers have been using *noMAX software for a decade to ensure business continuity, reduce risk, and meet regulatory requirements. Maxava’s software ensures business resilience for a cross section of the world’s most demanding IBM i customers through SaaS, cloud, subscription and traditional licensed software models.  Maxava is privately held and is headquartered in Auckland, New Zealand, with staff and customers located worldwide. Visit www.maxava.com for more information.