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IBM and CyberAgent Create Smart Web Technology to Personalize Blogger Experiences

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IBM and CyberAgent--one of the largest Internet media companies in Japan--have developed technology that analyzes both blog content and bloggers' behavior to recommend blogs of interest and to create cohesive communities around individual blogs.

CyberAgent will roll out this smart analysis feature on the company's Ameba blog service next month. By simultaneously analyzing user content and activity among its 4.5 million users, the Ameba blog site will offer more innovative services to stimulate and accelerate participation in the blogosphere, the company says.

"Our collaboration with IBM has been mutually beneficial," said Shinsuke Usami, managing director of CyberAgent. "We combined IBM's composite data analysis technology with CyberAgent's user activity log database. We hope to continue our work with IBM to develop and deliver a new level of user experience for bloggers."

IBM's Tokyo Research Laboratory developed analytic technology that combines behavioral data, such as blog viewing patterns and posting frequency together with data, such as comments and blog post contents. Together, those two elements provide an unprecedented understanding of user interests.

Based on this technology, CyberAgent plans to implement the following new functions to its Ameba blog service:

•        Blog recommendation function: This introduces highly recommended blog sites to bloggers based on personal interests. Previously, such recommendations were limited to certain blog sites written by famous persons.

•        Blog supporter function: Frequent visitors to any of the some 3,500 celebrity and entertainer bloggers on Ameba will be introduced as official "supporters" of those blogs, creating an identifiable community.

CyberAgent believes the new functions will help generate new communication among blog users to further energize the Ameba blog community.

The collaboration is a part of IBM's First-of-a-Kind program, which brings together IBM researchers with other companies to create unique, advanced solutions that solve clients' business problems. IBM's Tokyo Research Lab and CyberAgent launched the project in July 2008, and in December 2008, IBM completed the design and development of the technology. CyberAgent will embed the infrastructure on its Ameba blog site by March.

About CyberAgent

For more information on CyberAgent, please visit http://ir.cyberagent.co.jp/ir_e/.

About IBM

For more information on IBM, please visit www.ibm.com.

IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity, and service.

For more information, visit: www.ibm.com.

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