04
Mon, Nov
5 New Articles
  1. You are here:  
  2. Home
  3. News
  4. Industry News
  5. Channel News
  6. IBM Unveils New Resources to Help Software Partners Gain Skills and Generate Leads

IBM Unveils New Resources to Help Software Partners Gain Skills and Generate Leads

Channel News
Typography
  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times
IBM launches initiative including new sales and technical resources for IBM Software partners to help jump-start new business opportunities.

More than two-thirds of IBM Software partners expect improved profitability from its new skills initiative according to a global survey of 400 partners, IBM said this week. The initiative includes new sales and technical resources for IBM Software partners to help jump-start new business opportunities.

For the first time, IBM will:

  • Pass new midmarket sales leads valued below $50,000 (USD/EU) to authorized IBM Software partners
  • Deliver new cloud computing architecture certification for partners, including education on cloud business models
  • Provide direct access to more than 130 industry training sessions online and in local markets worldwide 

Businesses today are adopting technology to become more efficient and transform their organization based on specific industry requirements. IBM is delivering this initiative to help partners build the right skills needed for 21st century transformation projects. Given these requirements, under the IBM Software Value Plus skills initiative, partners can choose which products across the IBM software portfolio to become certified and authorized to sell based on their business model and industries served such as healthcare, banking and financial markets, retail, government, telecommunications, chemical and petroleum and energy and utilities among others. 

According to a new Global Business Partner Profitability Survey conducted by Ronin Corporation and commissioned by IBM, 60 percent of IBM Software partners said they expect to increase profitability in 2010 and beyond by participating in Software Value Plus. The same percentage of IBM's top-tier Software partners said they see more revenue in the form of hardware, software, and services when selling IBM software as compared to revenue generated by other vendors' top- tier partners. From a growth perspective, 50 percent of IBM's top-tier Software partners report that cloud computing will be a leading driver of profitability over the next two years, and the same percentage of all IBM Software partners rank consulting services as their top cloud opportunity. 

In response to these survey results, IBM is delivering new resources as part of its skills initiative including: 

  • Automatic Lead Passing--For the first time, authorized IBM Software partners can automatically receive new midmarket sales leads through IBM's Global Business Partner Portal valued at $50,000 (USD/EU) or below. IBM will track incoming sales leads, evaluate the skills and capabilities as required by the client, and notify qualified and authorized IBM Software partners through the portal in markets where skilled partners are available.
  • Cloud Architecture Certifications--Authorized IBM Software partners can now learn to design public and private cloud computing solutions based on the same IBM software products they are authorized to sell. As part of the new certification, authorized partners can take advantage of a new cloud business adoption guide that shows how to structure deals based on proven IBM business models. Additionally, IBM will launch new cloud camps for software partners through IBM Innovation Centers and other IBM locations.
  • IBM Technology and Solutions Training for Software Partners--For the first time, authorized IBM Software partners have an opportunity to train side-by-side with IBM Software Sales teams to learn key topics such as Industry Trends and Directions, IBM Software Industry Strategy, IBM Brand and Cross Brand Solutions and IBM Industry Frameworks. More than 130 industry sessions will be available in 2010 to authorized IBM Software partners around the world through IBM Innovation Centers or online using Virtual Industry Summits. 

"Our partners are constantly looking for new ways to demonstrate business value to clients and differentiate themselves from the competition," said Philip Gallagher, Global President, Avnet Technology Solutions, an IBM value-added distributor. "IBM's strategy to boost access to sales, marketing and technical skills with initiatives like Software Value Plus can help partners better meet client requirements and improve their profit margins."

Today's news comes at a time when IBM is expanding its commitment to increase marketing investments for all IBM Business Partners serving mid-sized companies including a new cross-IBM solutions development team to create a suite of integrated, cross-IBM solution building blocks around areas such as data protection, business analytics and dynamic infrastructure; a $130 million (USD) investment in marketing and demand generation programs including a significant expansion in co-marketing programs to help partners design their own lead generation campaigns; and increased support of local partners through Territory Business Partner Representatives to drive opportunities, develop solutions, maximize co-marketing activities and focus on client satisfaction.  

"Clients recognize the value in working with skilled partners to architect and implement solutions that can transform their business," said Nicolas Jabbour, CEO, Prolifics, an IBM Premier Business Partner. "Our primary goal is to help clients succeed, and many have already switched to Prolifics because of the business and technical skills we bring to the table. IBM's focus on providing new and relevant skills to software partners complements our core competencies as a systems integrator, and we are now tapping these resources to grow our bottom line." 

The new resources announced today are provided through the IBM Software Value Plus skills initiative that helps software partners build technical, marketing and sales skills on IBM's software portfolio and key growth opportunities such as business analytics, collaboration and industry transformation. IBM will continue to expand Software Value Plus with additional demand generation, co-marketing and technical skills resources for software partners throughout 2010. 

"Business Partners are key to IBM's success in the marketplace, and we continue to invest in new resources that help ensure their success," said Sandy Carter, vice president, IBM Software Group Business Partners. "With this new initiative, we are now providing our partners with the same training and resources we provide our IBM sales team. That is why our partners see us as providing the best opportunity and rewards for those who invest in our software portfolio to better serve clients, tap new markets, and sell into new industries." 

For more information on the IBM Software Value Plus initiative, visit: www.ibm.com/partnerworld/softwarevalueplus.

IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity, and service.

For more information, visit: www.ibm.com.

BLOG COMMENTS POWERED BY DISQUS

LATEST COMMENTS

Support MC Press Online

$

Book Reviews

Resource Center

  • SB Profound WC 5536 Have you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application. You can find Part 1 here. In Part 2 of our free Node.js Webinar Series, Brian May teaches you the different tooling options available for writing code, debugging, and using Git for version control. Brian will briefly discuss the different tools available, and demonstrate his preferred setup for Node development on IBM i or any platform. Attend this webinar to learn:

  • SB Profound WP 5539More than ever, there is a demand for IT to deliver innovation. Your IBM i has been an essential part of your business operations for years. However, your organization may struggle to maintain the current system and implement new projects. The thousands of customers we've worked with and surveyed state that expectations regarding the digital footprint and vision of the company are not aligned with the current IT environment.

  • SB HelpSystems ROBOT Generic IBM announced the E1080 servers using the latest Power10 processor in September 2021. The most powerful processor from IBM to date, Power10 is designed to handle the demands of doing business in today’s high-tech atmosphere, including running cloud applications, supporting big data, and managing AI workloads. But what does Power10 mean for your data center? In this recorded webinar, IBMers Dan Sundt and Dylan Boday join IBM Power Champion Tom Huntington for a discussion on why Power10 technology is the right strategic investment if you run IBM i, AIX, or Linux. In this action-packed hour, Tom will share trends from the IBM i and AIX user communities while Dan and Dylan dive into the tech specs for key hardware, including:

  • Magic MarkTRY the one package that solves all your document design and printing challenges on all your platforms. Produce bar code labels, electronic forms, ad hoc reports, and RFID tags – without programming! MarkMagic is the only document design and print solution that combines report writing, WYSIWYG label and forms design, and conditional printing in one integrated product. Make sure your data survives when catastrophe hits. Request your trial now!  Request Now.

  • SB HelpSystems ROBOT GenericForms of ransomware has been around for over 30 years, and with more and more organizations suffering attacks each year, it continues to endure. What has made ransomware such a durable threat and what is the best way to combat it? In order to prevent ransomware, organizations must first understand how it works.

  • SB HelpSystems ROBOT GenericIT security is a top priority for businesses around the world, but most IBM i pros don’t know where to begin—and most cybersecurity experts don’t know IBM i. In this session, Robin Tatam explores the business impact of lax IBM i security, the top vulnerabilities putting IBM i at risk, and the steps you can take to protect your organization. If you’re looking to avoid unexpected downtime or corrupted data, you don’t want to miss this session.

  • SB HelpSystems ROBOT GenericCan you trust all of your users all of the time? A typical end user receives 16 malicious emails each month, but only 17 percent of these phishing campaigns are reported to IT. Once an attack is underway, most organizations won’t discover the breach until six months later. A staggering amount of damage can occur in that time. Despite these risks, 93 percent of organizations are leaving their IBM i systems vulnerable to cybercrime. In this on-demand webinar, IBM i security experts Robin Tatam and Sandi Moore will reveal:

  • FORTRA Disaster protection is vital to every business. Yet, it often consists of patched together procedures that are prone to error. From automatic backups to data encryption to media management, Robot automates the routine (yet often complex) tasks of iSeries backup and recovery, saving you time and money and making the process safer and more reliable. Automate your backups with the Robot Backup and Recovery Solution. Key features include:

  • FORTRAManaging messages on your IBM i can be more than a full-time job if you have to do it manually. Messages need a response and resources must be monitored—often over multiple systems and across platforms. How can you be sure you won’t miss important system events? Automate your message center with the Robot Message Management Solution. Key features include:

  • FORTRAThe thought of printing, distributing, and storing iSeries reports manually may reduce you to tears. Paper and labor costs associated with report generation can spiral out of control. Mountains of paper threaten to swamp your files. Robot automates report bursting, distribution, bundling, and archiving, and offers secure, selective online report viewing. Manage your reports with the Robot Report Management Solution. Key features include:

  • FORTRAFor over 30 years, Robot has been a leader in systems management for IBM i. With batch job creation and scheduling at its core, the Robot Job Scheduling Solution reduces the opportunity for human error and helps you maintain service levels, automating even the biggest, most complex runbooks. Manage your job schedule with the Robot Job Scheduling Solution. Key features include:

  • LANSA Business users want new applications now. Market and regulatory pressures require faster application updates and delivery into production. Your IBM i developers may be approaching retirement, and you see no sure way to fill their positions with experienced developers. In addition, you may be caught between maintaining your existing applications and the uncertainty of moving to something new.

  • LANSAWhen it comes to creating your business applications, there are hundreds of coding platforms and programming languages to choose from. These options range from very complex traditional programming languages to Low-Code platforms where sometimes no traditional coding experience is needed. Download our whitepaper, The Power of Writing Code in a Low-Code Solution, and:

  • LANSASupply Chain is becoming increasingly complex and unpredictable. From raw materials for manufacturing to food supply chains, the journey from source to production to delivery to consumers is marred with inefficiencies, manual processes, shortages, recalls, counterfeits, and scandals. In this webinar, we discuss how:

  • The MC Resource Centers bring you the widest selection of white papers, trial software, and on-demand webcasts for you to choose from. >> Review the list of White Papers, Trial Software or On-Demand Webcast at the MC Press Resource Center. >> Add the items to yru Cart and complet he checkout process and submit

  • Profound Logic Have you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application.

  • SB Profound WC 5536Join us for this hour-long webcast that will explore:

  • Fortra IT managers hoping to find new IBM i talent are discovering that the pool of experienced RPG programmers and operators or administrators with intimate knowledge of the operating system and the applications that run on it is small. This begs the question: How will you manage the platform that supports such a big part of your business? This guide offers strategies and software suggestions to help you plan IT staffing and resources and smooth the transition after your AS/400 talent retires. Read on to learn: