04
Mon, Nov
1 New Articles

There Are No Free Lunch Bits or Bytes

Commentary
Typography
  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times

Here's a news flash. People who never allow more than a few millimeters to come between their laptops and their noses and who are so engrossed in chat rooms or massively interactive online games that they are oblivious to their surroundings rarely interrupt these activities to buy stuff--unless, of course, they buy it on the 'net. I thought that this fact would not be terribly surprising to anyone, but it apparently comes as huge shock to some café owners.

According to a June 13, 2005, New York Times article, many café owners who offer wireless Internet access are finding that users of this service often don't spend much money on the cafés' more traditional fare. Go figure. Who would have thought it? It seems that it's hard to drink a latte or eat a croissant if your hands never leave the keyboard.

What really amazes me is that some people seem to think that they have a deity-given right to Internet access and that coffee shops and bistros should provide that access even if doing so bankrupts the owners. At the café that's the focus of the NYT article, some single people (just to be clear, they enter the café and occupy tables singly; the article doesn't speculate about their marital status) with laptops spend hours occupying tables meant for four people. During that whole time, many of them buy only one drink and sometimes not even that. Then they get belligerent if the staff should politely suggest that, ahem, maybe the café would like to save a table or two for people who are actually going to buy something and, thereby, contribute to the café's lease payments, property taxes, utilities, salaries, and, heaven forbid, a little profit.

When the café mentioned in the article realized that it was taking a hit to its bottom line because of the freeloaders, it disconnected its Wi-Fi access, which resulted in more seats filled and higher revenues. However, after Internet access was eliminated, one regular customer stood there repeating, "That just doesn't work for me." The article didn't say so, but I suspect that each repetition was in an increasingly loud voice. Hmm, maybe it doesn't work for him or her, but did the patron ever think that maybe insolvency just doesn't work for the café owner?

Most of the people who expect cafés and other establishments to provide free Internet access without asking for anything in return would probably be insulted if you suggested they were freeloaders, but it seems to be a common affliction when it comes to Web browsing. For example, some people get upset by advertising on the Web, even when that advertising accompanies and pays for valuable information that the viewer can see without paying a subscription or any other fee to the Web site owner. I'm not one of these people. I adore Web advertising.

OK, maybe I'm not exactly in love with those incredibly gaudy, fit-inducing, rapidly flashing ads that inform me and everyone else who sees them that we are all the 1,000,000th visitor to the site and, therefore, in line for some totally awe-inspiring prize. True, I could do without those particular ads, but I love the concept of Internet advertising in general. It allows me to read articles on some of my favorite news and information sites for free. It also means that MC Press can afford to pay me the bus transfer that I get for writing these tirades. And they can give me that bus transfer without charging you to read my columns.

Yes, some Web advertising is annoying, but certainly none on these pages. I can sincerely say that all of the ads that appear here are fabulous and you should definitely consider spending as much money as you possibly can--go into hock if necessary--to buy the goods and services that they promote. While you're at it, call up the advertisers and tell them how much you absolutely love them for paying to give you the opportunity to see their ads and, by the way, read my tirades. If you do, advertisers will find these pages more valuable and I may be able to hit MC Press up for two bus transfers per column instead of just one.

Who's responsible for the common, misplaced expectation of something for nothing on the Web? I blame the early Internet entrepreneurs. Their rallying cry was, "Build traffic now and worry about making money later." Many of them gave Web-based services away without even thinking far enough ahead to figure out how they might, maybe, possibly, one day in the very, very distant future, be able to charge someone for what they were then providing for free. Somebody should have put these people in straightjackets before they were allowed anywhere near a business or the Web. Instead, they started companies and created monsters. People began to think that there actually was a free lunch on the Internet, even if it was only a virtual meal. What fools!

Here's the scoop, folks. Some companies spend a whole lot of money to dig up streets, lay cables, and then fill in the holes again. Other companies spend a heap of money to pay people to create stuff to put out on the Web. Those companies then buy and maintain computers and disk drives to store all of that content; either that or they pay some other company to buy and manage those computers and disk drives for them. Somebody also needs to buy network routers to deliver the content to you over the cables laid by those other companies. Even if the connection to your computer is a wireless one provided by somebody else, the provider has to pay for the transmitter and the connection to the wired Internet. Then, of course, there is all of the backbone equipment that directs traffic through the mighty Web. Somebody has to pay for that, too. All of these things and more are necessary in order to continue to provide the Internet that you've come to hold so dear.

Here's the really shocking thing that you probably don't realize: The companies who do all of this would like to at least cover their costs and hopefully a tiny bit more. And they aren't going to stick around if they can't do that. Even if they would like to continue to provide you with something for nothing, their creditors might have a thing or two to say about that.

All right, I've finished my tirade against virtual freeloaders. Just as an aside, based on some of the comments in the forums attached to past tirades, I suspect that many of my American readers will find it ironic that I, someone from the "liberal" country to the north, am mocking people who expect something for nothing, but there you have it. Despite coming from allegedly left-wing Canada, I definitely do not think that it's anyone's deity-given right to get Internet access for nothing at a table provided at someone else's expense. That's apropos of absolutely nothing, but I'm told that the publisher likes to see a lot of traffic in the article forums. Whenever I mention purported social differences between Canada and the U.S., even if I do so only in passing, forum traffic tends to soar. I like to keep the publisher happy.

Now, for those of you who are reading this online through wireless Internet access provided by a café, here's a suggestion: Take a break from your laptop. Order a double espresso. A little carrot cake might go well with that. If you're at the café through lunch or dinnertime, buy a sandwich. Who knows, if you repeat this prescription at least once an hour, maybe your favorite café and its Internet access will still be there when you come back tomorrow. You'll probably also enjoy the heartfelt "thank you" that you'll likely hear from the café staff, particularly if you leave a generous tip.

Joel Klebanoff is a consultant, a writer, and president of Klebanoff Associates, Inc., a Toronto, Canada-based marketing communications firm. Joel has 25 years experience working in IT, first as a programmer/analyst and then as a marketer. He holds a Bachelor of Science in computer science and an MBA, both from the University of Toronto. Contact Joel at This email address is being protected from spambots. You need JavaScript enabled to view it.. He does not believe that there is such a thing as a free lunch, but he'd be happy to let you pick up the check if you'd like to try to prove him wrong.

Joel Klebanoff

Joel Klebanoff is a consultant, writer, and formerly president of Klebanoff Associates, Inc., a Toronto-based marketing communications firm. He has 30 years' experience in various IT capacities and now specializes in writing articles, white papers, and case studies for IT vendors and publications across North America. Joel is also the author of BYTE-ing Satire, a compilation of a year's worth of his columns. He holds a BS in computer science and an MBA, both from the University of Toronto.


MC Press books written by Joel Klebanoff available now on the MC Press Bookstore.

BYTE-ing Satire BYTE-ing Satire
Find out the hilarious answer to the eternal question: "Is technology more hindrance than help?"
List Price $14.95

Now On Sale

BLOG COMMENTS POWERED BY DISQUS

LATEST COMMENTS

Support MC Press Online

$

Book Reviews

Resource Center

  • SB Profound WC 5536 Have you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application. You can find Part 1 here. In Part 2 of our free Node.js Webinar Series, Brian May teaches you the different tooling options available for writing code, debugging, and using Git for version control. Brian will briefly discuss the different tools available, and demonstrate his preferred setup for Node development on IBM i or any platform. Attend this webinar to learn:

  • SB Profound WP 5539More than ever, there is a demand for IT to deliver innovation. Your IBM i has been an essential part of your business operations for years. However, your organization may struggle to maintain the current system and implement new projects. The thousands of customers we've worked with and surveyed state that expectations regarding the digital footprint and vision of the company are not aligned with the current IT environment.

  • SB HelpSystems ROBOT Generic IBM announced the E1080 servers using the latest Power10 processor in September 2021. The most powerful processor from IBM to date, Power10 is designed to handle the demands of doing business in today’s high-tech atmosphere, including running cloud applications, supporting big data, and managing AI workloads. But what does Power10 mean for your data center? In this recorded webinar, IBMers Dan Sundt and Dylan Boday join IBM Power Champion Tom Huntington for a discussion on why Power10 technology is the right strategic investment if you run IBM i, AIX, or Linux. In this action-packed hour, Tom will share trends from the IBM i and AIX user communities while Dan and Dylan dive into the tech specs for key hardware, including:

  • Magic MarkTRY the one package that solves all your document design and printing challenges on all your platforms. Produce bar code labels, electronic forms, ad hoc reports, and RFID tags – without programming! MarkMagic is the only document design and print solution that combines report writing, WYSIWYG label and forms design, and conditional printing in one integrated product. Make sure your data survives when catastrophe hits. Request your trial now!  Request Now.

  • SB HelpSystems ROBOT GenericForms of ransomware has been around for over 30 years, and with more and more organizations suffering attacks each year, it continues to endure. What has made ransomware such a durable threat and what is the best way to combat it? In order to prevent ransomware, organizations must first understand how it works.

  • SB HelpSystems ROBOT GenericIT security is a top priority for businesses around the world, but most IBM i pros don’t know where to begin—and most cybersecurity experts don’t know IBM i. In this session, Robin Tatam explores the business impact of lax IBM i security, the top vulnerabilities putting IBM i at risk, and the steps you can take to protect your organization. If you’re looking to avoid unexpected downtime or corrupted data, you don’t want to miss this session.

  • SB HelpSystems ROBOT GenericCan you trust all of your users all of the time? A typical end user receives 16 malicious emails each month, but only 17 percent of these phishing campaigns are reported to IT. Once an attack is underway, most organizations won’t discover the breach until six months later. A staggering amount of damage can occur in that time. Despite these risks, 93 percent of organizations are leaving their IBM i systems vulnerable to cybercrime. In this on-demand webinar, IBM i security experts Robin Tatam and Sandi Moore will reveal:

  • FORTRA Disaster protection is vital to every business. Yet, it often consists of patched together procedures that are prone to error. From automatic backups to data encryption to media management, Robot automates the routine (yet often complex) tasks of iSeries backup and recovery, saving you time and money and making the process safer and more reliable. Automate your backups with the Robot Backup and Recovery Solution. Key features include:

  • FORTRAManaging messages on your IBM i can be more than a full-time job if you have to do it manually. Messages need a response and resources must be monitored—often over multiple systems and across platforms. How can you be sure you won’t miss important system events? Automate your message center with the Robot Message Management Solution. Key features include:

  • FORTRAThe thought of printing, distributing, and storing iSeries reports manually may reduce you to tears. Paper and labor costs associated with report generation can spiral out of control. Mountains of paper threaten to swamp your files. Robot automates report bursting, distribution, bundling, and archiving, and offers secure, selective online report viewing. Manage your reports with the Robot Report Management Solution. Key features include:

  • FORTRAFor over 30 years, Robot has been a leader in systems management for IBM i. With batch job creation and scheduling at its core, the Robot Job Scheduling Solution reduces the opportunity for human error and helps you maintain service levels, automating even the biggest, most complex runbooks. Manage your job schedule with the Robot Job Scheduling Solution. Key features include:

  • LANSA Business users want new applications now. Market and regulatory pressures require faster application updates and delivery into production. Your IBM i developers may be approaching retirement, and you see no sure way to fill their positions with experienced developers. In addition, you may be caught between maintaining your existing applications and the uncertainty of moving to something new.

  • LANSAWhen it comes to creating your business applications, there are hundreds of coding platforms and programming languages to choose from. These options range from very complex traditional programming languages to Low-Code platforms where sometimes no traditional coding experience is needed. Download our whitepaper, The Power of Writing Code in a Low-Code Solution, and:

  • LANSASupply Chain is becoming increasingly complex and unpredictable. From raw materials for manufacturing to food supply chains, the journey from source to production to delivery to consumers is marred with inefficiencies, manual processes, shortages, recalls, counterfeits, and scandals. In this webinar, we discuss how:

  • The MC Resource Centers bring you the widest selection of white papers, trial software, and on-demand webcasts for you to choose from. >> Review the list of White Papers, Trial Software or On-Demand Webcast at the MC Press Resource Center. >> Add the items to yru Cart and complet he checkout process and submit

  • Profound Logic Have you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application.

  • SB Profound WC 5536Join us for this hour-long webcast that will explore:

  • Fortra IT managers hoping to find new IBM i talent are discovering that the pool of experienced RPG programmers and operators or administrators with intimate knowledge of the operating system and the applications that run on it is small. This begs the question: How will you manage the platform that supports such a big part of your business? This guide offers strategies and software suggestions to help you plan IT staffing and resources and smooth the transition after your AS/400 talent retires. Read on to learn: