02
Sat, Nov
2 New Articles
  1. You are here:  
  2. Home
  3. News
  4. Analytics & Cognitive News
  5. Business Intelligence
  6. IBM Watson Customer Experience Analytics Updates

IBM Watson Customer Experience Analytics Updates

Business Intelligence
Typography
  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times

IBM Watson™ Customer Experience Analytics, formerly IBM® Customer Experience Analytics, updates:

  • IBM Watson Customer Experience Analytics Standard Edition changes
  • New IBM Watson Customer Experience Analytics Essentials Edition that provides the user with macro to micro omnichannel journey insights to improve marketing, eCommerce, and customer experience
  • New IBM Watson Customer Experience Analytics Premium Edition that extends the benefits of Watson™ Customer Experience Analytics Standard Edition with advanced cognitive capabilities, more value-add features, and data retention, as well as premium services and support

Watson Customer Experience Analytics Standard Edition, formerly Customer Experience Analytics Standard

Watson Customer Experience Analytics Standard Edition, a Cloud Service offering, uses embedded cognitive capabilities to provide marketers with omnichannel and macro-to-micro views of the customer, in order to surface dynamic insights to help them understand and anticipate customer behavior, journeys, intent, mindset, and define meaningful segments for targeting and taking swift action. IBM's end-to-end analytics solution is designed with an open ecosystem, IBM Universal Behavior Exchange, for brands to unite around the customer, seamlessly pushing recommended actions directly to optimization tools, such as IBM Watson Campaign Automation. These actions tightly link analytics to digital marketing execution. The Struggle Detection feature is now an easier standard solution, with no effort required by the event administrator and business team to determine what customer struggle should be tracked and reported on, and how that would evolve over time.

Organizations that currently have Customer Experience Analytics Standard will not experience any impact to their existing entitlements or service. Upon contract renewal or update, contracts will contain Watson Customer Experience Analytics Standard Edition name in place of the corresponding Customer Experience Analytics Standard. Part numbers for the existing Customer Experience Analytics Standard have not changed.

In addition to the existing onboarding services for Watson Customer Experience Analytics Standard Edition, the following two new onboarding services are now available to offer you streamlined options to leverage best practices and industry expertise, and optimize return on investment (ROI):

  • IBM Watson Customer Experience Analytics Standard Edition-Onboarding Services for Behavioral Analytics
  • IBM Watson Customer Experience Analytics Standard Edition-Onboarding Services for Digital Analytics

Watson Customer Experience Analytics Essentials Edition

With Watson Customer Experience Analytics Essentials Edition, you get IBM next generation digital analytics capabilities that track behaviors of visitors interacting with digital properties, such as websites and mobile applications. You can choose from a large set of predefined best practice web analytics reports. You can also create unlimited custom report definitions and visitor segment analysis. These digital analytics capabilities help you understand and optimize your online product and category assortment performance, digital marketing campaign execution efficacy, content performance, and many other capabilities that are essential to web analytics.

Behavioral analytics capabilities are included in Watson Customer Experience Analytics Essentials Edition for web and mobile applications. The session search capability enables you to view the list of customer sessions for each of the behavioral cohorts. From this list, you can drill into a single user's session to replay their experience for greater insights and root cause analysis. Behavioral analytics makes it possible to relive experiences from the customer perspective so you can see exactly what the customer experienced and why. Zoom in to see where customers struggled to complete their goals and pinpoint trouble spots. You can quantify impact to revenue, and quickly prioritize and resolve issues to improve conversion, adoption, and customer satisfaction.

Watson Customer Experience Analytics Premium Edition

Watson Customer Experience Analytics Premium Edition builds on the capabilities of Watson Customer Experience Analytics Standard Edition. Watson Customer Experience Analytics Premium Edition contains IBM digital analytics and behavioral analytics capabilities, which are both part of Watson Customer Experience Analytics Standard Edition. In the fast-paced business environment with the proliferation of data and marketing technology tools, you need help separating signal from noise.

Watson Customer Experience Analytics Premium Edition also includes the Lifecycle Insights offering (formerly Digital Analytics Suite), and Product Recommendations add-ons from the legacy IBM Digital Analytics offering.

 

http://www-01.ibm.com/common/ssi/ShowDoc.wss?docURL=/common/ssi/rep_ca/0/897/ENUS217-240/index.html&lang=en&request_locale=en

IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity, and service.

For more information, visit: www.ibm.com.

BLOG COMMENTS POWERED BY DISQUS

LATEST COMMENTS

Support MC Press Online

$

Book Reviews

Resource Center

  • SB Profound WC 5536 Have you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application. You can find Part 1 here. In Part 2 of our free Node.js Webinar Series, Brian May teaches you the different tooling options available for writing code, debugging, and using Git for version control. Brian will briefly discuss the different tools available, and demonstrate his preferred setup for Node development on IBM i or any platform. Attend this webinar to learn:

  • SB Profound WP 5539More than ever, there is a demand for IT to deliver innovation. Your IBM i has been an essential part of your business operations for years. However, your organization may struggle to maintain the current system and implement new projects. The thousands of customers we've worked with and surveyed state that expectations regarding the digital footprint and vision of the company are not aligned with the current IT environment.

  • SB HelpSystems ROBOT Generic IBM announced the E1080 servers using the latest Power10 processor in September 2021. The most powerful processor from IBM to date, Power10 is designed to handle the demands of doing business in today’s high-tech atmosphere, including running cloud applications, supporting big data, and managing AI workloads. But what does Power10 mean for your data center? In this recorded webinar, IBMers Dan Sundt and Dylan Boday join IBM Power Champion Tom Huntington for a discussion on why Power10 technology is the right strategic investment if you run IBM i, AIX, or Linux. In this action-packed hour, Tom will share trends from the IBM i and AIX user communities while Dan and Dylan dive into the tech specs for key hardware, including:

  • Magic MarkTRY the one package that solves all your document design and printing challenges on all your platforms. Produce bar code labels, electronic forms, ad hoc reports, and RFID tags – without programming! MarkMagic is the only document design and print solution that combines report writing, WYSIWYG label and forms design, and conditional printing in one integrated product. Make sure your data survives when catastrophe hits. Request your trial now!  Request Now.

  • SB HelpSystems ROBOT GenericForms of ransomware has been around for over 30 years, and with more and more organizations suffering attacks each year, it continues to endure. What has made ransomware such a durable threat and what is the best way to combat it? In order to prevent ransomware, organizations must first understand how it works.

  • SB HelpSystems ROBOT GenericIT security is a top priority for businesses around the world, but most IBM i pros don’t know where to begin—and most cybersecurity experts don’t know IBM i. In this session, Robin Tatam explores the business impact of lax IBM i security, the top vulnerabilities putting IBM i at risk, and the steps you can take to protect your organization. If you’re looking to avoid unexpected downtime or corrupted data, you don’t want to miss this session.

  • SB HelpSystems ROBOT GenericCan you trust all of your users all of the time? A typical end user receives 16 malicious emails each month, but only 17 percent of these phishing campaigns are reported to IT. Once an attack is underway, most organizations won’t discover the breach until six months later. A staggering amount of damage can occur in that time. Despite these risks, 93 percent of organizations are leaving their IBM i systems vulnerable to cybercrime. In this on-demand webinar, IBM i security experts Robin Tatam and Sandi Moore will reveal:

  • FORTRA Disaster protection is vital to every business. Yet, it often consists of patched together procedures that are prone to error. From automatic backups to data encryption to media management, Robot automates the routine (yet often complex) tasks of iSeries backup and recovery, saving you time and money and making the process safer and more reliable. Automate your backups with the Robot Backup and Recovery Solution. Key features include:

  • FORTRAManaging messages on your IBM i can be more than a full-time job if you have to do it manually. Messages need a response and resources must be monitored—often over multiple systems and across platforms. How can you be sure you won’t miss important system events? Automate your message center with the Robot Message Management Solution. Key features include:

  • FORTRAThe thought of printing, distributing, and storing iSeries reports manually may reduce you to tears. Paper and labor costs associated with report generation can spiral out of control. Mountains of paper threaten to swamp your files. Robot automates report bursting, distribution, bundling, and archiving, and offers secure, selective online report viewing. Manage your reports with the Robot Report Management Solution. Key features include:

  • FORTRAFor over 30 years, Robot has been a leader in systems management for IBM i. With batch job creation and scheduling at its core, the Robot Job Scheduling Solution reduces the opportunity for human error and helps you maintain service levels, automating even the biggest, most complex runbooks. Manage your job schedule with the Robot Job Scheduling Solution. Key features include:

  • LANSA Business users want new applications now. Market and regulatory pressures require faster application updates and delivery into production. Your IBM i developers may be approaching retirement, and you see no sure way to fill their positions with experienced developers. In addition, you may be caught between maintaining your existing applications and the uncertainty of moving to something new.

  • LANSAWhen it comes to creating your business applications, there are hundreds of coding platforms and programming languages to choose from. These options range from very complex traditional programming languages to Low-Code platforms where sometimes no traditional coding experience is needed. Download our whitepaper, The Power of Writing Code in a Low-Code Solution, and:

  • LANSASupply Chain is becoming increasingly complex and unpredictable. From raw materials for manufacturing to food supply chains, the journey from source to production to delivery to consumers is marred with inefficiencies, manual processes, shortages, recalls, counterfeits, and scandals. In this webinar, we discuss how:

  • The MC Resource Centers bring you the widest selection of white papers, trial software, and on-demand webcasts for you to choose from. >> Review the list of White Papers, Trial Software or On-Demand Webcast at the MC Press Resource Center. >> Add the items to yru Cart and complet he checkout process and submit

  • Profound Logic Have you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application.

  • SB Profound WC 5536Join us for this hour-long webcast that will explore:

  • Fortra IT managers hoping to find new IBM i talent are discovering that the pool of experienced RPG programmers and operators or administrators with intimate knowledge of the operating system and the applications that run on it is small. This begs the question: How will you manage the platform that supports such a big part of your business? This guide offers strategies and software suggestions to help you plan IT staffing and resources and smooth the transition after your AS/400 talent retires. Read on to learn: