Social Media Analytics V1.3 (SaaS) enables marketing professionals to be more agile and responsive to the customer and facilitates entire organizations to measure social media across marketing, supply chain, and the customer service spectrum. Utilizing a big data platform, you get key behavioral, demographic, geographic, influencer analytics, and advanced analytics discovery capabilities, with standard dashboards, and models that are easily configurable for the business user. The extensive analytic capabilities provide organizations with the ability to interpret, measure, and act on the information gathered.

The solution can algorithmically identify topics based on sets of words that are frequently used together and compare topic activity side-by-side. Social Media Analytics can also perform affinity analysis to identify and communicate the strengths of relationships between key concepts and topics.

New in Social Media Analytics V1.3 (SaaS) is an improved user experience with easier analytics configurable for the end user. The sentiment detection is expanded to include even more languages. Enhanced affinity analysis identifies relationships that are statistically unusual, automatically pointing toward areas of deeper insight.

IBM® Social Media Analytics V1.3 (SaaS ) delivers:

• More efficient, combined query and model configuration to provide faster analysis and quicker results for business users
• Improved analytics, that include improved affinity analytics to describe the relationships between data elements
• Extended sentiment analysis with the inclusion of Portuguese and Russian languages to broaden the scope
• Easy-to-use, standard modeling that can be easily edited by business users
• Intra-day updates of your data that can be scheduled for near real-time analysis

Find out more here.